Our CC09 and Celia French Knickers are adapted from a British CC41 design.
The British government launched the CC41 utility label in 1941 to give everyone access to good quality clothing and furniture. During this time rationing was enforced and coupons needed to be redeemed to purchase just about anything.
The same amount of coupons were needed for a dress, whether it was a well made designer dress, or one made from very cheap fabric. Think Shein vs Chanel!
As poorer people had less clothing to begin with, and wore it harder, something needed to be done to ensure they had access to affordable, good quality garments.
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