Bullet Bras: The Original 1950s Cone Bra, Reimagined

Our bullet bras have defined our lingerie world for over two decades. Since 2004, they have been made in the same specialist factory.

This collection makes the look easy to shop. It is ideal for an authentic 1950s shape. Modern comfort makes it easy to wear.

Developed in the 1940s and refined in the 1950s, the bullet bra created a forward-facing silhouette. It became part of the famous “sweater girl” look.

A cone bra shapes through spiral stitching, not padding. The result is lifted, structured, and true to vintage clothing.

Our styles stay faithful to traditional construction. Soft linings, adjustable straps, and flexible fastenings improve everyday wearability.

A conical bra works beautifully under 1940s and 1950s fashions. It also suits bold outerwear styling.

You may also know this silhouette as a torpedo bra. Whatever the name, the shape remains unmistakable.

Our designs have appeared in film, television, and editorials. They are made to be worn, not just photographed.

If you want authentic structure, start here. Explore the styles that helped revive an icon.