Dolly 1940s Black & Red Floral Dress V021BRC

1940s Black and Red Floral Dress

Indulge in timeless elegance with our 1940s Black Floral Dress, a perfect blend of late 1940s and early 1950s style that captures the essence of true vintage fashion.

  • Vintage-Inspired Details: This enchanting dress embodies the late 1940s and early 1950s aesthetic, featuring true vintage Czech glass buttons on the sleeves and neckline tabs. The period-correct metal YKK zip, discreetly placed at the back, adds an extra touch of authenticity. The dress comes complete with a self-tie belt for a flattering silhouette and convenient pockets for added functionality.
  • Charming Floral Print:  The captivating floral print is inspired by an authentic 1940s design, featuring red flowers with delicate light peach accents on a black background. The exclusive print design, unique to What Katie Did, ensures a one-of-a-kind vintage look.
  • Versatile Styling Options: Perfect for both daytime and evening wear, this dress offers versatile styling options. Pair it with our contrast-seamed stockings in Champagne/Red for a playful daytime look, or elevate the ensemble for an evening affair with our black 1940s Cuban heel stockings.
  • Comfortable and Ethically Made: Crafted from 100% cotton, the dress offers a comfortable fit with a skirt length of approximately 30" (UK 12 / US 8). Ethically made in our main factory in India, this 1940s floral dress combines style and conscience.

Immerse yourself in the charm of the 1940s with our exclusive Black Floral Dress, designed to transport you to a bygone era while embracing modern comfort and ethical craftsmanship.

Size UK 8 / US 4

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Fitting Room: Clothing

Clothing sizing

Our clothing sizing is generally inline with other reproduction vintage brands from Vivien of Holloway to House of Foxy and Trashy Diva. The waistlines will be a cut a little closer to the body than commercial vintage brands such as Collectif and Voodoo Vixen so if you wear those brands it would be worth checking your waist measurement.

The chart below shows the body measurements we work to. Our clothing is cut bigger than these measurements to allow for movement and ease and you can find the actual measurements for each garment on the tabs below. Note, your measurements should be smaller than the actual measurements to allow for movement!

Dress Size Bust Waist Hip

Size UK 8 / US 4

Bust 32"/81cm

Waist 23"/58cm

Hips 33"/85cm

Size UK 10 / US 6

Bust 34" (86cm)

Waist 25"/62.5cm

Hips 35"/87.5cm

Size UK 12 / US 8

Bust 36" (91.5 cm)

Waist 27"/67.5cm

Hips 37"/92.5cm

Size UK 14 / US 10

Bust 38" (96.5 cm)

Waist 29"/72.5cm

Hips 39"/97.5cm

Size UK 16 / US 12

Bust 40" (101.5 cm)

Waist 31"/77.5cm

Hips 41"/102.5cm

Size UK 18 / US 14

Bust 42" (106.5 cm)

Waist 33"/82.5cm

Hips 43"/107.5cm

Size UK 20 / US 16

Bust 44" (112 cm)

Waist 35"/89cm

Hips 45"/114cm

Size UK 22 / US 18

Bust 46" (117 cm)

Waist 37"/95cm

Hips 47"/119.5cm

Size UK 24 / US 20

Bust 48"/123cm

Waist 39"/97.5cm

Hips 49"/124.5cm

Size UK 26 / US 22

Bust 50"/127cm

Waist 41"/102.5

Hips 51"/129.5cm

Anne Sarong Dress

Our Anne dress is designed to be fitted to the waist, with a faux sarong skirt.

Size Bust Waist Hip

Size UK 8 / US 4

35" (89cm)

25" (63.5cm)

35" (89cm)

Size UK 10 / US 6

37" (94cm)

27" (68.5cm)

37" (94cm)

Size UK 12 / US 8

39" (99cm)

29" (73.5cm)

39" (99cm)

Size UK 14 / US 10

41" (104 cm)

31" (79cm)

41" (104 cm)

Size UK 16 / US 12

43" (109cm)

33" (84cm)

43" (109cm)

Size UK 18 / US 14

45" (114 cm)

35" (89cm)

45" (114 cm)

Size UK 20 / US 16

47" (119.50cm)

39" (99cm)

45" (114 cm)

Adjustable Circle Skirt

An extra inch, in addition to the measurements below, can be added by moving the button.

Size Waist Hip

Size UK 8 / US 4

Waist 23-25" (58.5-63.5cm)

Free

Size UK 10 / US 6

Waist 25-27" (63.5-68.5cm)

Free

Size UK 12 / US 8

Waist 27-29" (68.5-73.5cm)

Free

Size UK 14 / US 10

Waist 29-31" (73.5-78.5cm)

Free

Size UK 16 / US 12

Waist 31-33" (78.5-84cm)

Free

Size UK 18 / US 14

Waist 33-35" (84-89cm)

Free

Size UK 20 / US 16

Waist 35-37" (89-100cm)

Free

Dolly Dress

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

24" (61 cm)

Free

Size UK 10 / US 6

37" (94 cm)

26" (66 cm)

Free

Size UK 12 / US 8

39" (99 cm)

28" (71 cm)

Free

Size UK 14 / US 10

41" (104 cm)

30" (76 cm)

Free

Size UK 16 / US 12

43" (109 cm)

32" (81 cm)

Free

Size UK 18 / US 14

45" (114.5 cm)

34" (86.5 cm)

Free

Size UK 20 / US 16

47" (119.5 cm)

36" (91.5 cm)

Free

Felicity Circle Skirt

Our Felicity circle skirt has a none stretch waist band.

Size Waist Hip

Size UK 8 / US 4

25" (64.5cm)

Free

Size UK 10 / US 6

27" (68.5cm)

Free

Size UK 12 / US 8

29" (73.5cm)

Free

Size UK 14 / US 10

31" (78.5cm)

Free

Size UK 16 / US 12

33" (84cm)

Free

Size UK 18 / US 14

35" (89cm)

Free

Size UK 20 / US 16

37" (94cm)

Free

Fenella Pencil Dress

Our Fenella Pencil Dress is very fitted at the waist.

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

24" (61 cm)

38" (96.5 cm)

Size UK 10 / US 6

37" (94 cm)

26" (66 cm)

40" (101.5 cm)

Size UK 12 / US 8

39" (99 cm)

28" (71 cm)

42" (106.5 cm)

Size UK 14 / US 10

41" (104 cm)

30" (76 cm)

44" (112 cm)

Size UK 16 / US 12

43" (109 cm)

32" (81 cm)

46" (117 cm)

Size UK 18 / US 14

45" (114.5 cm)

34" (86.5 cm)

48" (123 cm)

Size UK 20 / US 16

47" (119.5 cm)

36" (91.5 cm)

50" (127 cm)

Flora Beach Pyjamas

Our Flora Beach Pyjamas are semi fitted, with the waist cut a little larger than our other styles to allow for movement.

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

27" (68.5cm)

free

Size UK 10 / US 6

37" (94 cm)

29" (73.5cm)

free

Size UK 12 / US 8

39" (99 cm)

31" (78.5cm)

free

Size UK 14 / US 10

41" (104 cm)

33" (84cm)

free

Size UK 16 / US 12

43" (109 cm)

35" (89cm)

free

Size UK 18 / US 14

45" (114.5 cm)

37" (94cm)

free

Size UK 20 / US 16

47" (119.5 cm)

39" (99cm)

free

Gladys Dress

Size Bust Waist Hip

Size UK 8 / US 4

34" (86cm)

26.5" (67.5cm)

free

Size UK 10 / US 6

36" (91.5 cm)

28.5" (72.5cm)

free

Size UK 12 / US 8

38" (96.5 cm)

30.5" (77.5)

free

Size UK 14 / US 10

40" (101.5 cm)

32.5" (82.5cm)

free

Size UK 16 / US 12

42" (106.5 cm)

34.5" (87.5cm)

free

Size UK 18 / US 14

44" (112 cm)

36.5" (92.5cm)

free

Size UK 20 / US 16

46" (117 cm)

38.5" (98cm)

free

Jane Knitwear

Our Jayne 1950s Cardigan is designed to be close fitting.

While I (Katie) often size down in reproduction vintage knitwear for our knitwear (as a UK size 12, US size 8, bust 37"), I wear a Medium which gives a nicely fitted look. It would be possible for me to wear a Small if I wanted a super tight sweater girl look , or size up to a Large for a looser fit.

It really depends on how you want to wear and style your knitwear.

Small: UK 8 -10, US 4-6 bust measures 34-42", 86-106.50cm

Medium: UK 12-14, US 8-10 bust measures 36-42", 91.5-112cm

Large: UK 14-16, US 10-12, bust measures 38-46", 96.5-117cm

X Large; UK 18+, US 14+, bust measures 40-48”, 101.5-122cm

Lucy Dress

Our Lucy dress is designed to be fitted to the waist, with a free hip.

Size Bust Waist Hip

Size UK 8 / US 4

34" (86cm)

26" (66cm)

free

Size UK 10 / US 6

36" (91.5 cm)

28" (71cm)

free

Size UK 12 / US 8

38" (96.5 cm)

30" (76cm)

free

Size UK 14 / US 10

40" (101.5 cm)

32" (81cm)

free

Size UK 16 / US 12

42" (106.5 cm)

34" (86.5cm)

free

Size UK 18 / US 14

44" (112 cm)

36" (91.5cm)

free

Size UK 20 / US 16

46" (117 cm)

38" (96.5cm)

free

Minnie, Emily and Emma Dress

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

24" (61 cm)

Free

Size UK 10 / US 6

37" (94 cm)

26" (66 cm)

Free

Size UK 12 / US 8

39" (99 cm)

28" (71 cm)

Free

Size UK 14 / US 10

41" (104 cm)

30" (76 cm)

Free

Size UK 16 / US 12

43" (109 cm)

32" (81 cm)

Free

Size UK 18 / US 14

45" (114.5 cm)

34" (86.5 cm)

Free

Size UK 20 / US 16

47" (119.5 cm)

36" (91.5 cm)

Free

Rita Dress

Our Rita Dress is very fitted at the waist.

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

24" (61 cm)

free

Size UK 10 / US 6

37" (94 cm)

26" (66 cm)

free

Size UK 12 / US 8

39" (99 cm)

28" (71 cm)

free

Size UK 14 / US 10

41" (104 cm)

30" (76 cm)

free

Size UK 16 / US 12

43" (109 cm)

32" (81 cm)

free

Size UK 18 / US 14

45" (114.5 cm)

34" (86.5 cm)

free

Size UK 20 / US 16

47" (119.5 cm)

36" (91.5 cm)

free

Thomasina Dress

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

24" (61 cm)

Free

Size UK 10 / US 6

37" (94 cm)

26" (66 cm)

Free

Size UK 12 / US 8

39" (99 cm)

28" (71 cm)

Free

Size UK 14 / US 10

41" (104 cm)

30" (76 cm)

Free

Size UK 16 / US 12

43" (109 cm)

32" (81 cm)

Free

Size UK 18 / US 14

45" (114.5 cm)

34" (86.5 cm)

Free

Size UK 20 / US 16

47" (119.5 cm)

36" (91.5 cm)

Free

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