Gladys 1950s Day Dress Ritsurin

Size UK 20/ US 16: we're waiting for belts! Please hover over the size 20 and sign up to our .Waiting List' to be the first to know when they're here. 

Embrace the nostalgia of the 1950s with our enchanting day dress, meticulously designed to capture the essence of vintage elegance. This exclusive dress features our captivating Ritsurin print, showcasing delicate pink cherry blossoms against a serene greeny yellow background, evoking the tranquility of a Japanese garden.

What sets this dress apart is its unwavering attention to detail. Period-correct bracelet length sleeves and a charming pleated neckline and skirt create an authentic 1950s silhouette that flatters and enhances your natural beauty. The matching belt, complete with a custom buckle carefully crafted in Paris, adds a touch of refinement to the overall look.

As with all our exclusive prints, the Ritsurin cherry blossom design is a true vintage pattern, unique to What Katie Did and meticulously recreated in-house. This dedication to authenticity ensures that your dress is not only a fashion statement but also a genuine piece of vintage-inspired art.

Crafted from 100% cotton, this dress offers both comfort and breathability, allowing you to wear it with ease throughout the day. A metal YKK zip at the back ensures effortless wearability without compromising on style or fit.

The skirt length, measuring approximately 28.5" / 72.6cm (UK 12 / US 8), creates a balanced and elegant silhouette that pays homage to the iconic fashion of the 1950s. As with all our garments, this dress is ethically made in our main factory in India, reflecting our commitment to sustainable and fair production practices.

Complete your vintage-inspired look with stockings from What Katie Did, perfectly complementing the timeless charm of this 1950s day dress. Add a touch of nostalgia to your wardrobe and shop now for a piece of vintage elegance that transcends time, while embracing the beauty and serenity of Japanese cherry blossoms.

Size UK 8 / US 4

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Fitting Room: Clothing

Clothing sizing

Our clothing sizing is generally inline with other reproduction vintage brands from Vivien of Holloway to House of Foxy and Trashy Diva. The waistlines will be a cut a little closer to the body than commercial vintage brands such as Collectif and Voodoo Vixen so if you wear those brands it would be worth checking your waist measurement.

The chart below shows the body measurements we work to. Our clothing is cut bigger than these measurements to allow for movement and ease and you can find the actual measurements for each garment on the tabs below. Note, your measurements should be smaller than the actual measurements to allow for movement!

Dress Size Bust Waist Hip

Size UK 8 / US 4

Bust 32"/81cm

Waist 23"/58cm

Hips 33"/85cm

Size UK 10 / US 6

Bust 34" (86cm)

Waist 25"/62.5cm

Hips 35"/87.5cm

Size UK 12 / US 8

Bust 36" (91.5 cm)

Waist 27"/67.5cm

Hips 37"/92.5cm

Size UK 14 / US 10

Bust 38" (96.5 cm)

Waist 29"/72.5cm

Hips 39"/97.5cm

Size UK 16 / US 12

Bust 40" (101.5 cm)

Waist 31"/77.5cm

Hips 41"/102.5cm

Size UK 18 / US 14

Bust 42" (106.5 cm)

Waist 33"/82.5cm

Hips 43"/107.5cm

Size UK 20 / US 16

Bust 44" (112 cm)

Waist 35"/89cm

Hips 45"/114cm

Size UK 22 / US 18

Bust 46" (117 cm)

Waist 37"/95cm

Hips 47"/119.5cm

Size UK 24 / US 20

Bust 48"/123cm

Waist 39"/97.5cm

Hips 49"/124.5cm

Size UK 26 / US 22

Bust 50"/127cm

Waist 41"/102.5

Hips 51"/129.5cm

Anne Sarong Dress

Our Anne dress is designed to be fitted to the waist, with a faux sarong skirt.

Size Bust Waist Hip

Size UK 8 / US 4

35" (89cm)

25" (63.5cm)

35" (89cm)

Size UK 10 / US 6

37" (94cm)

27" (68.5cm)

37" (94cm)

Size UK 12 / US 8

39" (99cm)

29" (73.5cm)

39" (99cm)

Size UK 14 / US 10

41" (104 cm)

31" (79cm)

41" (104 cm)

Size UK 16 / US 12

43" (109cm)

33" (84cm)

43" (109cm)

Size UK 18 / US 14

45" (114 cm)

35" (89cm)

45" (114 cm)

Size UK 20 / US 16

47" (119.50cm)

39" (99cm)

45" (114 cm)

Adjustable Circle Skirt

An extra inch, in addition to the measurements below, can be added by moving the button.

Size Waist Hip

Size UK 8 / US 4

Waist 23-25" (58.5-63.5cm)

Free

Size UK 10 / US 6

Waist 25-27" (63.5-68.5cm)

Free

Size UK 12 / US 8

Waist 27-29" (68.5-73.5cm)

Free

Size UK 14 / US 10

Waist 29-31" (73.5-78.5cm)

Free

Size UK 16 / US 12

Waist 31-33" (78.5-84cm)

Free

Size UK 18 / US 14

Waist 33-35" (84-89cm)

Free

Size UK 20 / US 16

Waist 35-37" (89-100cm)

Free

Dolly Dress

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

24" (61 cm)

Free

Size UK 10 / US 6

37" (94 cm)

26" (66 cm)

Free

Size UK 12 / US 8

39" (99 cm)

28" (71 cm)

Free

Size UK 14 / US 10

41" (104 cm)

30" (76 cm)

Free

Size UK 16 / US 12

43" (109 cm)

32" (81 cm)

Free

Size UK 18 / US 14

45" (114.5 cm)

34" (86.5 cm)

Free

Size UK 20 / US 16

47" (119.5 cm)

36" (91.5 cm)

Free

Felicity Circle Skirt

Our Felicity circle skirt has a none stretch waist band.

Size Waist Hip

Size UK 8 / US 4

25" (64.5cm)

Free

Size UK 10 / US 6

27" (68.5cm)

Free

Size UK 12 / US 8

29" (73.5cm)

Free

Size UK 14 / US 10

31" (78.5cm)

Free

Size UK 16 / US 12

33" (84cm)

Free

Size UK 18 / US 14

35" (89cm)

Free

Size UK 20 / US 16

37" (94cm)

Free

Fenella Pencil Dress

Our Fenella Pencil Dress is very fitted at the waist.

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

24" (61 cm)

38" (96.5 cm)

Size UK 10 / US 6

37" (94 cm)

26" (66 cm)

40" (101.5 cm)

Size UK 12 / US 8

39" (99 cm)

28" (71 cm)

42" (106.5 cm)

Size UK 14 / US 10

41" (104 cm)

30" (76 cm)

44" (112 cm)

Size UK 16 / US 12

43" (109 cm)

32" (81 cm)

46" (117 cm)

Size UK 18 / US 14

45" (114.5 cm)

34" (86.5 cm)

48" (123 cm)

Size UK 20 / US 16

47" (119.5 cm)

36" (91.5 cm)

50" (127 cm)

Flora Beach Pyjamas

Our Flora Beach Pyjamas are semi fitted, with the waist cut a little larger than our other styles to allow for movement.

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

27" (68.5cm)

free

Size UK 10 / US 6

37" (94 cm)

29" (73.5cm)

free

Size UK 12 / US 8

39" (99 cm)

31" (78.5cm)

free

Size UK 14 / US 10

41" (104 cm)

33" (84cm)

free

Size UK 16 / US 12

43" (109 cm)

35" (89cm)

free

Size UK 18 / US 14

45" (114.5 cm)

37" (94cm)

free

Size UK 20 / US 16

47" (119.5 cm)

39" (99cm)

free

Gladys Dress

Size Bust Waist Hip

Size UK 8 / US 4

34" (86cm)

26.5" (67.5cm)

free

Size UK 10 / US 6

36" (91.5 cm)

28.5" (72.5cm)

free

Size UK 12 / US 8

38" (96.5 cm)

30.5" (77.5)

free

Size UK 14 / US 10

40" (101.5 cm)

32.5" (82.5cm)

free

Size UK 16 / US 12

42" (106.5 cm)

34.5" (87.5cm)

free

Size UK 18 / US 14

44" (112 cm)

36.5" (92.5cm)

free

Size UK 20 / US 16

46" (117 cm)

38.5" (98cm)

free

Jane Knitwear

Our Jayne 1950s Cardigan is designed to be close fitting.

While I (Katie) often size down in reproduction vintage knitwear for our knitwear (as a UK size 12, US size 8, bust 37"), I wear a Medium which gives a nicely fitted look. It would be possible for me to wear a Small if I wanted a super tight sweater girl look , or size up to a Large for a looser fit.

It really depends on how you want to wear and style your knitwear.

Small: UK 8 -10, US 4-6 bust measures 34-42", 86-106.50cm

Medium: UK 12-14, US 8-10 bust measures 36-42", 91.5-112cm

Large: UK 14-16, US 10-12, bust measures 38-46", 96.5-117cm

X Large; UK 18+, US 14+, bust measures 40-48”, 101.5-122cm

Lucy Dress

Our Lucy dress is designed to be fitted to the waist, with a free hip.

Size Bust Waist Hip

Size UK 8 / US 4

34" (86cm)

26" (66cm)

free

Size UK 10 / US 6

36" (91.5 cm)

28" (71cm)

free

Size UK 12 / US 8

38" (96.5 cm)

30" (76cm)

free

Size UK 14 / US 10

40" (101.5 cm)

32" (81cm)

free

Size UK 16 / US 12

42" (106.5 cm)

34" (86.5cm)

free

Size UK 18 / US 14

44" (112 cm)

36" (91.5cm)

free

Size UK 20 / US 16

46" (117 cm)

38" (96.5cm)

free

Minnie, Emily and Emma Dress

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

24" (61 cm)

Free

Size UK 10 / US 6

37" (94 cm)

26" (66 cm)

Free

Size UK 12 / US 8

39" (99 cm)

28" (71 cm)

Free

Size UK 14 / US 10

41" (104 cm)

30" (76 cm)

Free

Size UK 16 / US 12

43" (109 cm)

32" (81 cm)

Free

Size UK 18 / US 14

45" (114.5 cm)

34" (86.5 cm)

Free

Size UK 20 / US 16

47" (119.5 cm)

36" (91.5 cm)

Free

Rita Dress

Our Rita Dress is very fitted at the waist.

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

24" (61 cm)

free

Size UK 10 / US 6

37" (94 cm)

26" (66 cm)

free

Size UK 12 / US 8

39" (99 cm)

28" (71 cm)

free

Size UK 14 / US 10

41" (104 cm)

30" (76 cm)

free

Size UK 16 / US 12

43" (109 cm)

32" (81 cm)

free

Size UK 18 / US 14

45" (114.5 cm)

34" (86.5 cm)

free

Size UK 20 / US 16

47" (119.5 cm)

36" (91.5 cm)

free

Thomasina Dress

Size Bust Waist Hip

Size UK 8 / US 4

35" (89 cm)

24" (61 cm)

Free

Size UK 10 / US 6

37" (94 cm)

26" (66 cm)

Free

Size UK 12 / US 8

39" (99 cm)

28" (71 cm)

Free

Size UK 14 / US 10

41" (104 cm)

30" (76 cm)

Free

Size UK 16 / US 12

43" (109 cm)

32" (81 cm)

Free

Size UK 18 / US 14

45" (114.5 cm)

34" (86.5 cm)

Free

Size UK 20 / US 16

47" (119.5 cm)

36" (91.5 cm)

Free

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