Lingerie and shapewear played a very big part in fashion in the first
half of the 20th century. Corsets and bustles shaped women in the
early 1900s whilst breasts were strapped down in the 1920s.
What Katie Did focuses on the 1940s and 1950s when woman's natural
figures were celebrated and breasts and hips were in fashion. Hooray!
However, all was not as it seemed as underneath the dresses serious
help was at hand.
Breasts
The ideal breast shape in the 1940s and 1950s is completely
different to the rounded shape aspired to today. The breasts are
pushed up and into a pointed shape. Personally I don't think this had
very much to do with fashion, but more to do with the technology in
bra manufacturing at that time. Bras were still in their infancy and
up until the 1940s they would be a very simple soft-cup design with
little support. The 1940s saw the introduction of a more supportive 2
piece cup design (similar to that of our Maitresse bra) whilst the
early 1950s saw the launch of the bullet or cone bra.
Waists and Hips
Although, by today's standards, women were extremely well groomed
during the war years, fashion was hardly top of their agenda. This
didn't change until well after the war ended and Dior launched
his 'New Look' in 1947. Women either loved and aspired to the look, or
were outraged at the amount of precious fabric it used. His 'New Look'
dresses had a waist cincher built in to cinch in the waistline before
the skirt dramatically flared out.
Throughout the 1950s it would have been rare for a women to go out
without some kind of shapewear and a girdle or corselette would have
been worn on a daily basis. Marilyn Monroe was one of the exceptions
and there was a lot of bitchy gossip about her lack of a girdle during
screenings Niagra.
Nylons
Everybody knows about the scarcity of seamed stockings during WWII.
What they don't know is that they weren't just scarce, they were
impossible to get hold of. Although fully fashioned nylon stockings
started to be made in the USA in 1939 (production stopped a few months
after it started as all nylon was designated for war use), they didn't
start being made in the UK until the late 1940s, and even then, for
the first few years they all went for export to help pay for the war
debt. True 1940s fashionistas should keep an eye out for vintage
rayon or silk fully fashioned stockings.
In the 1950s the vast majority of stockings worn would be seamed
fully fashioned. Seamfree RHT (reinforced heel and toe) stockings did
start production in 1949 but were not very popular as the new
machinery didn't offer the same fit as fully fashioned stockings. It
wasn't until the mid 1960s that RHTs took over in popularity from
fully fashioned stockings.