PRESS RELEASE –
SEPTEMBER 9TH 2009 FOR IMMEDIATE RELEASE
10 years on and no sign of sagging!
This November,
the UK's first designer of elegant, faux-vintage lingerie celebrates her 10th
anniversary. What Katie Did is a company born from one woman's love of vintage
underpinnings, and her fascination with the way they had changed, almost
unrecognisably, in the last hundred years. A decade down the line, she now has a
flagship store in Portobello Road and her signature bullet bras and suspender
belts can be found in boutiques worldwide including Liberty of London; not to
mention on A-List celebrities and the covers of glossy magazines.
From the circle-stitched bullet bras, faithfully recreated from originals, to
period perfect fully-fashioned seamed stockings, the entire collection screams
old fashioned sophistication. What Katie Did's steel-boned corsets are also
widely regarded by burlesque artistes and pin-up girls nationwide as the very
best you can buy off-the-peg. Each one is a marvel of design and engineering,
with a version to suit every figure; whether you want a gentle curve, or a Dita
von Teese-esque 6-inch reduction that would set a lesser mortal's eyes watering.
The What Katie Did A/W 09 collection introduced the Josephine range - a
semi-sheer cheetah print that will have any vintage vixen embracing her inner
Bettie Page - as well as new additions to the favourite scarlet satin and black
lace Lulu range; plus some opulent new Showgirl corsets. What Katie Did's
classic styles - the black satin Maitresse, gorgeous peach Harlow and sheer
organza Cabaret lines also make a welcome return.
But there's one more thing Katie does better than anyone else: sexy shapewear.
Forget the dreadful, flesh-coloured monstrosities endorsed by so-called TV style
gurus, the aptly-named Glamour foundation garments will not only smooth you out
and ensure your vintage dress fits the way it should; you'll feel like a
silver-screen siren wearing them. The Glamour range comes in both black and
vintage peach, ensuring they work under any outfit. And boy, do they work!
Vintage style and sophistication but with modern technology and comfort - could
there be a better combination?
Notes to editors:
The UK's best-known faux vintage lingerie label What Katie Did is celebrating
its 10th birthday in November. The A/W 09 collection features their signature
satin, lace and organza confections, which are joined by a brand-new range of
cheetah print lingerie inspired by 20s cabaret artiste Josephine Baker. Their
famous steel-boned corsets are now available in more designs and colours than
ever, and the range now includes the decadent new Showgirl corsets, alongside
the sophisticated Glamour range of shapewear. The new collection is currently
available to purchase from What Katie Did's flagship London Boutique and
whatkatiedid.com; as well as from Liberty of London, selected boutiques and
online retailers.
Contact:
For more information about What Katie Did, please contact Press@whatkatiedid.com,
or call +44 (0) 845 430 8743
For
call-ins please call +44 (0) 845 430 8943.
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