PRESS RELEASE - 11th December 2009
Art
Decadence
Once in
a while, something special comes along that has truly timeless appeal, and Art
Deco design has rarely been out of style since its inception in the mid 1920s.
Inspired by an original 1930s bra from her extensive personal collection, What
Katie Did's designer Katie Halford, has just announced her latest creation,
which is based on the classic design movement. The black Deco set comprises a
pair of opaque, high-waisted knickers, a new shorter version of What Katie Did's
incredibly popular Glamour waist cincher and a beautifully designed balconette
bra. This latest addition to the faux vintage lingerie brand's line has taken
the clean, geometric lines of Art Deco and adapted it to suit the comfort
requirements of the 21st Century wearer; whether you're blessed with
vintage curves, or a more streamlined Jazz Age-appropriate figure!
You
could say that actually it's Lady Gaga's influence that made Katie decide to
bring out a pair of deep, retro knickers that can double as outerwear, because
she's been single-handedly pioneering that daring look for a while now. And many
of Katie's customers are just as daring, but perhaps not so much as to wear a
pair of her sheer sided Maitresse knickers on a night out! The Deco knickers
have the same sleek cut, holding you in in all the right places; but as they're
opaque, you can really wear them wherever you dare!
The
new, narrower waist cincher features detachable suspenders and has a shaping
band inspired by a 19th Century corset. It's lined with What Katie
Did's trademark powermesh and is perfect for aiding and abetting your most
dangerous curves. Just like the knickers, this naughty little piece of shapewear
can be worn over or under your clothes... depending on the level of statement
you'd like to make! We of course encourage you to think like the Bright Young
Things you are, and throw caution to the wind...
The
piece-de-resistance of this set is the bra, which is a supportive and shapely
balconette style featuring that most classical of Deco motifs – the geometric
sunburst – decorating the bottom half of the cups. It's the perfect fusion of
dramatic vintage detailing with modern comfort and design, and comes in a range
of sizes, suiting everyone from flapper to fulsome. The Deco range is going to
be launched in mid-January 2010, just in time for Art Deco devotees and
lingerie-lovers alike to enjoy a very vintage-chic Valentine's day.
Notes
to editors:
What Katie Did have announced that the latest style to join
their luxurious, faux vintage lingerie collection will be the Deco set. It
comprises their first totally opaque retro knickers, a shorter version of the
Glamour waist cincher and a thoroughly Art Deco influenced balconette bra.
Underwear-as-outerwear is gaining in popularity at the moment, due to stars like
Dita von Teese and Lady Gaga, and What Katie Did's elegant creations are simply
perfect for showing off your vintage diva credentials. Deco launches online at
whatkatiedid.com and in-store at the Portobello Road Boutique in mid-January
2010.
Contact:
For more information about the Deco lingerie set or What Katie Did in general,
please contact katie@whatkatiedid.com, or call +44 (0) 845 430 8743.
.
