The CorsetoriumState of the art
shopfittings in 1950
Vintage corsetorium
selling corsets, girdles and shapewear in London. What Katie Did are
award winning corset manufacturers. All their corsets are fully
steel boned and designed to suit a variety of body shapes.
We've got our own little corset shop tucked away just off Portobello
Road and although we've tried to make it as authentic as possible it
is still very different to the corsetoriums of the past.
Earlier this year I was lucky enough to stumble upon a copy of 'The
Speciality Shop' by the Architectural Book Pub Company. Published in
1950 it shows various layouts and plans for American shops including
several 'Corsetoriums'.
It'll be of no surprise to you that
I'd love to have an authentic 1950s boutique, or I did until I
looked at the reality! Although the shops featured are undoubtedly
stylish there really isn't much to look at.
This was the era when, as you reached
your mid teens, you'd make your first trip to the Corsetorium with
your mother to be fitted for your first girdle. Hardly any of the
stock is on show and you'd sit at a table whilst the Corsetier
decided what foundation garment would be most suited to you. From
the following pictures it looks like it was taken very seriously and
probably put a lot of women off girdles for life!
Gotham hosiery shop. Note the stocking
built into the logo.
Inside Gotham hosiery shop.
Shops devoted
to hosiery were uncommon even in 1950, most women bought their
hosiery in department stores or specialist lingerie stores. To your
left is the interior of Gotham hosiery shop. As mentioned above,
very little is on display and the sales lady would have to work out
what the customer required and come up with something suitable.
Blackton Shop, Fifth Avenue
A 2 storey lingerie store in New York.
It's difficult to tell what the shop looked like from the black and
white picture which makes it look rather serene. In fact, the side
walls were turquoise and chartreuse yellow whilst the drop ceiling
is grey and the carpet heather. The floor and wall cases are
straight grained oak, light pickled oak finish.
An in-store seamstress was on hand to
make any adjustments needed and was conveniently positioned next to
the changing rooms.
Corsetorium, Great Neck, L.I.
Apart from the big window display (see
the retro style satin bustier in the background?) the stock on
display in this boutique really is minimal.
Like before, this shop
was very colourful with white fittings against an aqua wall and a
grey and rose slatted screen separating the changing rooms from the
front of the shop.
Although this shop is a lot smaller than
the Blackton Shop it also has it's own in-house seamstress to make
repairs and adjustments as required.
Unknown Corsetorium, New York
Note the corset style chairs in this
boutique. From the styling I think the owner was a bit of a lingerie
fetishist. The book says that the 'corset shaped chairs in grey and
flesh pink designed by architect at owner's vigorous request'.
The fixtures and fittings in this
boutique have a less modern feel than the Blackton Shop which, make
it look softer and more inviting (to my eye at least). The fixtures
were in antique glass and bronze surface mounted. Unfortunately no
colour-scheme information is available.