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Waist cinchers, waist nippers, waist clinchers; whatever you call them their popularity came down to one man; Christian Dior. Today the easiest way to get a nipped in waist is with one of our power mesh waist cinchers or with a steel boned waist cinching corset.

Dior's 'New Look'
As cinched waists make a return we take a look at the King of Cinch

If you're trying shapewear for the first time, one of our waist cinchers is a must! They nip in your waist to give you a '50s hour glass figure and, more importantly, do so comfortably! Unlike corsets you don't need to save them for an evening out, but can wear them on a daily basis with no pinching! Woman today don't seem to have as defined waists as in the past and not only is our Glamour waist cincher a best seller, some customers claim it has changed their lives! Yes, really!


Waist cinchers are ideal for wearing with tight waisted, full skirted dresses for a 1947 Dior 'New Look' image.

  Vintage corsetorium selling corsets, girdles and shapewear in London. What Katie Did are award winning corset manufacturers. All their corsets are fully steel boned and designed to suit a variety of body shapes.

"I wanted my dresses to be constructed, moulded upon the curves of the feminine body, whose sweep they would stylize," Christian Dior proclaimed in his autobiography. This concept was the Paris designer's aim when, in the spring of 1947, he launched a new line of women's clothing that stunned and delighted the rest of the fashionable world.

It was Dior's belief that women were fed-up with the uniforms and unadorned clothing of WWII. A new lady-like charm was being adopted by post war women--who were mimicking screen idols such as Grace Kelly. The New Look took women back to the more simple, traditional days of their great-grandmothers; Vogue described The New Look as being "from the era of Madame Bovary…wasp-waisted Gibson Girl shirtwaists, pleated or tucked…slow-sloped, easy shoulders…wrapped and bound middles--barrel (almost hobble) skirts--longer, deeply shaped shadow-box décolleté-padded hips…" And while Dior's New Look was received with excitement by post-war women, the Look didn't last past Dior's death in 1957--perhaps because the design proved impractical for the growing number of women; however, the look of the 1950s can certainly be looked upon as a less extreme version of Dior's New Look.

Dior's famous 'Bar' suit

 
 

 

Original sketch of the 'Bar' suit

Once essential ingredient needed for New Look fashions is a corset-though the fashion magazines of the period preferred to call them the more exotic term "guepieres."

Dior's own corset (famous for taking inches of the waist) was named "the waspie;" this new version of the Victorian corset was five or six inches deep, made of rigid fabric with elastic inserts, and contained boning and back-lacing. Generally, all corsets of the era were described by fashion magazines as "super-light weight" and were advertised as containing feather boning. Such corsets were worn well cinched at the waist, and were usually worn over a panty- or roll-on girdle.

In addition to the use of corsets, Dior frequently lined the waists of his skirts and dresses with feather boning. For women who  could only afford to buy the mass-produced version of The New Look, Vogue suggested the use of a "waist-liner," which was a strip of muslin or seam binding with boning sewn into it, which Vogue said gave "a thin strip of indentation about [the] waist, and could be sewn into each…dress…"


 

 
  By themselves, "waspies" and other post-war era corsets added some fullness to the hip area, but Dior didn't rely upon natural plumpness to achieve the full hips his designs called for. All his designs required some sort of added fullness to the hip area--either with padding, or modern farthingales and bustles.

Dior's suits contained padding at the hips to achieve an ever more exaggerated hour-glass look. Dior added flounces or peplums (usually made of gathers or tucks) to the back of all his suit tops. Further, nearly all his skirts had built in back flounces (similar to the smaller built-in bustles of the Victorian era); these were usually pieces of taffeta, organza, or some other stuff fabric gathered tightly at one end and sewn to the centre back of the skirt at the waist.

Separate bustle or farthingale-like garments could also be worn to further enhance the figure. These were also made of stiff material and gathered tightly, although they were often made of several layers and were worn all around the waist-not just at the back. Such garments were frequently sewn to a fabric belt and buttoned at the waist.

 
 

The "waspie" and other New Look corsets also accentuated the bust somewhat, but most women wearing The Look also used push-up bras to help fill out their bust line. Some of these newly invented push-up bras also contained rubber padding. Women who needed further help were told by fashion magazines to sew a taffeta or acetate ruffle to the bust line of their bra.

The number one item Dior used to make his long (twelve inches or less from the ground) skirts stand full was another borrowed Victorian item: The New Look petticoat, reminiscent of early Victorian petticoats. Most New Look petticoats were made of stuff nylon, taffeta, or horsehair net. Most often they had a fitted hip yolk leading to several smooth layers of netting that ended with a few ruffles. In order to avoid snags in nylon stockings, Dior ingeniously softened the bottom ruffles of his petticoats with eyelet.

 

 

 

 
 

 

   
       

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