Waist cinchers, waist nippers, waist
clinchers; whatever you call them their popularity came down to one man;
Christian Dior. Today the easiest way to get a nipped in waist is with
one of our power mesh waist cinchers or with a steel boned waist
cinching corset.
Dior's 'New Look'As cinched waists make
a return we take a look at the King of Cinch
If you're trying shapewear for the first time, one of our
waist cinchers is a must! They nip in your waist to give you a '50s
hour glass figure and, more importantly, do so comfortably! Unlike
corsets you don't need to save them for an evening out, but can wear
them on a daily basis with no pinching! Woman today don't seem to have
as defined waists as in the past and not only is our
Glamour waist cincher a best seller, some customers
claim it has changed their lives! Yes, really!
Waist cinchers are ideal for wearing with tight waisted, full skirted dresses for a 1947 Dior 'New Look'
image.
Vintage corsetorium
selling corsets, girdles and shapewear in London. What Katie Did are
award winning corset manufacturers. All their corsets are fully
steel boned and designed to suit a variety of body shapes.
"I
wanted my dresses to be constructed, moulded upon the curves of the
feminine body, whose sweep they would stylize," Christian Dior
proclaimed in his autobiography. This concept was the Paris
designer's aim when, in the spring of 1947, he launched a new line
of women's clothing that stunned and delighted the rest of the
fashionable world.
It was Dior's belief that women were fed-up with the uniforms and
unadorned clothing of WWII. A new lady-like charm was being adopted
by post war women--who were mimicking screen idols such as Grace
Kelly. The New Look took women back to the more simple, traditional
days of their great-grandmothers; Vogue described The New
Look as being "from the era of Madame Bovary…wasp-waisted Gibson
Girl shirtwaists, pleated or tucked…slow-sloped, easy
shoulders…wrapped and bound middles--barrel (almost hobble)
skirts--longer, deeply shaped shadow-box décolleté-padded hips…" And
while Dior's New Look was received with excitement by post-war
women, the Look didn't last past Dior's death in 1957--perhaps
because the design proved impractical for the growing number of
women; however, the look of the 1950s can certainly be looked upon
as a less extreme version of Dior's New Look.
Dior's famous 'Bar' suit
Original sketch of the 'Bar' suit
Once essential ingredient needed for New
Look fashions is a corset-though the fashion magazines of the period
preferred to call them the more exotic term "guepieres."
Dior's own corset (famous for taking inches of the waist) was named
"the waspie;" this new version of the Victorian corset was five or
six inches deep, made of rigid fabric with elastic inserts, and
contained boning and back-lacing. Generally, all corsets of the era
were described by fashion magazines as "super-light weight" and were
advertised as containing feather boning. Such corsets were worn well
cinched at the waist, and were usually worn over a panty- or roll-on
girdle.
In addition to the use of corsets, Dior frequently lined the waists
of his skirts and dresses with feather boning. For women who
could only afford to buy the mass-produced version of The New Look,
Vogue suggested the use of a "waist-liner," which was a strip of
muslin or seam binding with boning sewn into it, which Vogue said
gave "a thin strip of indentation about [the] waist, and could be
sewn into each…dress…"
By
themselves, "waspies" and other post-war era corsets added some
fullness to the hip area, but Dior didn't rely upon natural
plumpness to achieve the full hips his designs called for. All his
designs required some sort of added fullness to the hip area--either
with padding, or modern farthingales and bustles.
Dior's suits contained padding at the
hips to achieve an ever more exaggerated hour-glass look. Dior added
flounces or peplums (usually made of gathers or tucks) to the back
of all his suit tops. Further, nearly all his skirts had built in
back flounces (similar to the smaller built-in bustles of the
Victorian era); these were usually pieces of taffeta, organza, or
some other stuff fabric gathered tightly at one end and sewn to the
centre back of the skirt at the waist.
Separate bustle or farthingale-like
garments could also be worn to further enhance the figure. These
were also made of stiff material and gathered tightly, although they
were often made of several layers and were worn all around the
waist-not just at the back. Such garments were frequently sewn to a
fabric belt and buttoned at the waist.
The "waspie" and other New Look corsets
also accentuated the bust somewhat, but most women wearing The Look
also used push-up bras to help fill out their bust line. Some of
these newly invented push-up bras also contained rubber padding.
Women who needed further help were told by fashion magazines to sew
a taffeta or acetate ruffle to the bust line of their bra.
The number one item Dior used to make his long (twelve inches or
less from the ground) skirts stand full was another borrowed
Victorian item: The New Look petticoat, reminiscent of early
Victorian petticoats. Most New Look petticoats were made of stuff
nylon, taffeta, or horsehair net. Most often they had a fitted hip
yolk leading to several smooth layers of netting that ended with a
few ruffles. In order to avoid snags in nylon stockings, Dior
ingeniously softened the bottom ruffles of his petticoats with
eyelet.