Yesterday our Maitresse Bullet Bra was modelled by glamour model Nicola T in Celebs on Sunday magazine (The Sunday Mirror).

Whilst our Glamour Girdle is featured in Feb/March's Wonderland magazine.

Some of you might also have noticed our Josephine cheetah print lingerie on ITV's This Morning on Friday 12th February. For those of you with a saucier outlook on life check out Skin Two's review of our lingerie book (warning, their site is not work friendly!)

If you've ever seen one of the pages of wardrobe malfunctions that grace the gossip mags these days, you may have caught a glimpse of shapewear peeking out  from under an A-List celebrity's red-carpet gown as they clamber back into their car. There's no doubt that big pants have been big news in recent years, launched back into the public eye by the infamous Bridget Jones and continued by television style evangelists like Trinny and Susannah. The fact that celebrities wear these items means that it's no longer a fashion faux-pas to do the same; and even the trimmest of us can sometimes benefit from a bit of help in the figure department, particularly those of us who are fans of vintage clothing.
 
Wearing vintage is a very different experience to wearing modern fashions. You often have to adapt your entire stance in order for it to fit properly – standing tall, sucking in your tummy and pushing out your chest. And what about the often disproportionately small waists of many skirts and dresses? The answer is simple – almost every woman, from the 1930s-1960s wore foundation garments. And that's why they always looked so good! Apart from the obvious smoothing, cinching and supporting benefits, wearing a sturdy girdle or cincher can actually give you better
posture; and they can even make a garment that seems a touch too small, actually fit.


 

But what's a glamorous girl to do if she wants that streamlined vintage silhouette without resorting to high-street brand, flesh-coloured shorts which personify the nickname 'passion-killers'?
 
Well, that's where What Katie Did comes in. We wanted for a long time to develop our own line of shapewear after selling a range of international brands over the years; and in Autumn 2008 our dream was realised. It was a labour of love, because we knew our customers would settle for nothing but the very best; and we finally released our long-awaited Glamour shapewear range to great acclaim. Featuring an amazing nine coordinating pieces, we're proud to say that there is a foundation garment to suit every shape, and indeed every outfit within our range. And, thanks to the shades (black and vintage peach) and the fabrics (slinky satin and powermesh) it all looks supremely chic – not a granny pant or cycling short in sight.
 
The Glamour range contains retro styled bras, both standard and longline; the perfect little girdle to smooth your derriere and skim inches off your hips, whilst holding up your seamed stockings; and a panty girdle that is a far cry from its matronly and restrictive predecessors. We positively encourage you to incorporate these pieces into your usual wardrobe, and feel a million dollars on an daily basis! But there are also some special occasion items that every girl should have in her lingerie drawer.

Find out which Glamour Shapewear item will solve your figure in our Shapewear Guide.

Paris fashion week, showcasing SS10 rtw collections, has just finished. I was very much looking forward to seeing what the designers would come up with, espcially Dior, after seeing it's couture AW09 collection which was a complete 1950s lingerie fest. The ready to wear collections tend to be a lot more wearable and commercial than the couture collections but Dior again featured a lot of lingerie as outerwear for SS10.

Two of my favourite outfits were the sheer orange dress over vintage style peach lingerie (try our Glamour bustier and Glamour girdle for a similar look) and black bra under sheer red (try our Maitresse bullet bra).

Jean Paul Gaultier is a well known fan of vintage lingerie. The bottle for his first perfume was inspired by his grandmother's foundation garments whilst he's also famous for designing Madonna's conical bras of the early 1990s. He has tended to go for a more 1940s look than Dior - below right (try our CC09 bra for a similar look), although I couldn't resist showing you a picture of his long peach dress with bullet bra cups - I love it!

To see more of the SS10 collections go to Style.com. I don't need to tell you 'where to get the look' but be quick as The Daily Mail featured What Katie Did early this week as Vogue's secret source for vintage style lingerie!