We're on the cover of Look magazine this week! Or, at least, our Lulu bullet bra is. Inside the magazine they've done a feature on conical bras which are currently fashion flavour of the month. Our Padded bullet bra and Lulu bullet bra are featured next to bullet bra wearing celebs: Lady Gaga and Madonna. If you're lusting after Rigby and Peller's peach version, but aren't so sure about the price tag, then we also make a more affordable peach bullet bra which can be found here.

At What Katie Did we'll be the first to admit that a bullet or conical bra takes a little getting used to. Instead of the modern rounded push up shape modern bras bullet bras push the breasts into a pointy shape. If you're new to conical bras please remember that what you wear on top of your cone bra is just as important as the bra itself (unless, like in the case of  Lady Gaga, the bullet bra is the outfit!)

Bullet bras first appeared in the late 1940s and remained fashionable right up to the mid 1960s so they work best with fashions from, or inspired, by that era: especially with 1950s style dresses, instantly giving you that sexy 'Mad Men' silhouette. If you're into vintage fashion, you might notice that bust darts in 1940s and 1950s dresses are positioned in the 'wrong' place: this is because they were designed to be worn with a conical bra - once worn with a bullet bra everything starts to make sense! Bullet bras also look good under shirts, worn with a fitted pencil skirt - again channelling that Mad Men office look (incidentally, the actresses in Mad Men all wear period correct lingerie, which is why their outfits look so good!)

Remember to keep your fashion 1950s style and you'll be fine. Bullet bras definitely don't work under tight t shirts and although we have one customer who wears her bullet bra for working out (she finds it more supportive than a sports bra) in fashion terms bullet bras and sportswear were most definitely not made for each other!

Bullet bras are made from non stretch fabric with a minimal amount of elastic so sizing is very critical. If you are wearing the correct bra size then you should be the same when selecting a bullet bra, but please read our sizing notes (found by the product description) to ensure you select the correct size (several customers have told us that if they'd read them before ordering it would have saved the hassle of exchanging). Welcome to a world of vintage glamour!

Our 2010 Christmas card has just arrived and one will be included free of charge with orders and boutique purchases from now until Christmas. The image for the card is taken by Tony Nylons who is responsible for most of the photography on our website. It features model Olivia and a rather naughty snowman! Tony had the idea for the card 3 years ago but in true British Rail fashion then had to wait for the right type of snow! Further copies of the card, which is A5 in size, can be purchased here. If you like Tony's images but are after something a little more risque than can be seen on our site, you'll be pleased to learn that he also runs 'Nylon Flash' a zine devoted to vintage lingerie. When I say more risque, I'm not talking nudity risque but good old fashioned English seaside humour risque. If you are purchasing one of our calendars or books and would like a half size (32 page) preview copy of Nylon Flash please request one in the comments box of our online order form.

We were bang on trend in yesterday's Guardian newspaper which has picked out our saucy sailor bra. They say Whatkatydid.com (sic) has a wardrobe's worth of sexy vintage-effect lingerie, which is perfect for wearing under sheer tops or peeking out under lace. We especially like the sailor bra (£44.50) and the glamour longline bra for £35. For the adventurous reader, there's also the bullet bra (£32.50): just in case your imagination isn't filling in the gaps effectively, when wearing this one you'll need to be careful about poking people's eyes out.
 

I've a bone to pick with that Perez Hilton. He's not being very complimentary about the new fashion for 'cone bras'. He says that he's never seen anyone in LA wear one. I think he's just jealous that they don't look good on boys! Victoria Beckham (currently a resident of LA) is December's Harper's Bazaar cover girl and pictured wearing our Padded Bullet Bra on the opening page of a shoot which uses a lot of vintage inspired lingerie and the odd 'cone bra' (still with us Perez?!) I wish that Harpers had done one of those super-posh folding out covers as the cover picture is the one that features our bullet bra - but poor old Victoria has been decapitated so we can't see it! Here at What Katie Did we're so pleased that Victoria has found her niche. The fashion journalists were waiting to scratch her first collection to pieces with their perfectly manicured nails. Victoria kept calm and concentrated on what was then her secret talent, and  now has them swooning at her Louboutin heels!

We've been waiting with baited breath for December's Harpers as it was our 'big call-in' of the season but you never know if anything makes the final edit until the magazine is published. It's the first time we've had any editorial in Harpers and as an avid admirer of their fashion shoots it's a privilege to see What Katie Did featured in one.

A couple of days ago John Lewis announced that the sales of their 'cone bra' (by which they mean a soft cup bra - nothing to do with what we class as a cone bra!) were up 10% on the preceding week. For some reason this has resulted in a press frenzy and today's Daily Mail has put three of them to the test. Guess which one they decided was the best? Well, we do have nearly 10 years experience! The 3 brands they featured were What Katie Did (our Lulu bullet bra below), Rigby and Peller (who's bra was returned to us by mistake and is identical to ours apart from a little padding) and in third place, John Lewis.