New Gold Label 'Lily' Lingerie range

Some weeks are better than others. This week has been amazingly tough. The launch of our January sale saw 10 times the amount of orders we normally have for a Tuesday morning and although our  little team has worked like troupers we still haven't managed to keep everyone happy. One UK customer had to wait 2 days for her order, instead of the normal 1 day, whilst another complained that our stock control system wasn't as good as Amazon's (we're working on the stock control system but I'm afraid on the first day of the sale orders might take an extra day to arrive). However upsetting, comments like these are useful. A couple of months ago someone commented on our product pictures saying that they wanted more detailed shots. We've taken their comments on board and in future, were possible, we'll be featuring more pictures. Which brings us on to Lily (which will have lots of product pictures!)

Lily is will be launched on Friday 16th January and is our first 'Gold Label' range. It uses limited edition lace, which in turn limits us to only manufacturing approximately 350 pieces. It is slightly more expensive than our standard lines (the bra retails at £44.50) but it is truly luxurious. The range, like always, is inspired by a vintage piece - in this case a late 1940s underwired bra I found in Portobello over 10 years ago.  It wasn't until I put the old and new next to each other that I realised how close our lace was to the original.

It's also great to welcome back model Bernie Dexter who we feel we've slightly neglected over the last year. Welcome back Bernie!

The original

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Our new version

Bernie Dexter in Lily