What Katie Did was founded 1999 by Katie Thomas and today is the world's leading brand of faux vintage lingerie, specialising in recreating silver screen glamour of the '40s and '50s.
" I first became interested in vintage fashion in my mid teens. A visit to London's Kensington Market, which at that point was filled with fashions from the 1940s and 1950s, really was a life changing experience for me. Whilst outer garments were easy to find, vintage lingerie was not, and as I got more obsessed with the 1940s and 1950s I realised that the right lingerie was an integral part of getting the look.
By this time I was living in London and would scour Portobello Road Market on Fridays and would occasionally find a great piece, but more often than not, the size would be wrong and it would be well worn. Despite exclaiming to my friends that 'little dead old ladies have all the best stuff' I had to admit that there is something icky about wearing someone else's lingerie."
Katie Thomas is an expert on lingerie from the '40s and '50s and has been called upon to authenticate lingerie once owned by Marilyn Monroe by NBC and ITN news. She has also been interviewed by The Times, The Daily Telegraph and The Daily Mail on corsets and waist training. In 2011 she was nominated for Cosmopolitan magazine's Businesswoman of the Year.
"It's extremely important to me that not only does out lingerie make you look as good as possible, but is comfortable throughout the day. Quality is something I won't skimp on: we use spiral steel boning in all of our shapewear, just like they did in the 1950s, to ensure that your lingerie lasts. It's the little touches that make the difference. You might not realise that our bra adjusters are nylon coated, but you will notice a brand that uses painted or plastic adjusters that can chip or snap after a few wears.
Most of our lingerie is made in India, in a factory we have bene working with for 15 years (here I am in May 2015) My close relationship with the factory, and our team of tailors, means that not only is our lingerie made to the highest standards, but enables me to keep a close eye on how the factory is run. While you won't find bargain basement prices at What Katie Did you can rest assured that your lingerie is made ethically.
In 2014 we started manufacturing a small amount of lingerie in the UK, while our mules and swimwear are made in China for us by Miss L-Fire and Playful Promises who both spend a lot of time in their overseas factories."
This season you will see What Katie Did being worn by:
Madonna: Rebel Heart Tour (September 2015 onwards)
Legend: Film (September 2015)
Pan: Film (September 2015)
American Horror Story Hotel: TV (October 2015)
The Dressmaker: Film (November 2015)
Downtown Abbey Series 5: TV (November 2015)
Agent Carter Series 2: TV (date tbc)
Music: Madonna, Katy Perry, Rihanna, Kylie Minogue, Nicole Scherzinger, Paloma Faith, Jessie J, Mollie King, Lana Del Rey, Rita Ora,
Film: Kate Winslet, Oprah Winfrey, Julia Roberts, Gwyneth Paltrow, Kate Hudson, Helena Bonham Carter, Christina Hendricks, Penelope Cruz, Michelle Williams, Marion Cotillard, Kirsten Dunst, Emma Watson, Isabella Adjani, Michelle Trachtenberg, Berenice Marlohe, Rosamund Pike, Jessica Chastain, Rosie Huntington-Whiteley, Gemma Arterton, Ginta Lapina.
Media: Victoria Beckham, Rosie Huntington-Whiteley, Claudia Schiffer, Naomi Campbell, Yasmin le Bon, Kate Moss, Lara Stone, Kelly Brook, Daisy Lowe, Danni Minogue, Melanie Sykes, Patsy Kensit
Vogue, Harpers Bazaar, Interview, W, Vanity Fair, Marie Claire, Elle, InStyle, Cosmopolitan, Glamour, Grazia, Look, Grazia, GQ, Pop, Love, I-D, Dazed and Confused, Wonderland, V, Esquire, Loaded, Maxim, Sunday Times Style Magazine, The Daily Telegraph, The Guardian, The Daily Mail, The New York Times, L'Officiel, Stylist, Garage, Fabulous, The Hunger.
Mario Testino, Ellen von Unwerth, Rankin, Karl Largerfeld, Patrick Demarchelier and Mert & Marcus .
The Dressmaker (What Katie Did fitted and supplied corsets for Kate Winslet), The Butler (supplied bespoke lingerie for Oprah Winfrey, plus seamed stockings for her and other cast members), My Week With Marilyn (supplied bullet bras, corselettes, waist cinchers and nylons for Michelle Williams and other cast members), The Look of Love, The Girl With The Dragon Tattoo, X Men (Last Stand), The Nowhere Boy.
Agent Carter (What Katie Did supplied seamed stockings and lingerie for Hayley Atwell and supporting cast members), Vegas, Glee, American Horror Story, The Secret Life of Marilyn Monroe, Liz and Dick, Dancing on the Edge, The Hour, The Bletchley Circle, Sherlock, Call The Midwife, Miss Marple, Father Brown, Casualty, The 1950s House, ITV This Morning.
London Royal Opera House, London Royal Ballet, Glyndebourne Opera House.