You are here: Lingerie Gift Buying Guide For Men
Hi there, I’m Richard, a Director and the only male member of the What Katie Did team. My years in the industry have given me some useful firsthand experiences about buying lingerie.
We men all like to see our loved ones in beautiful underwear. Lingerie that makes our partners feel good about themselves is great and when has been carefully chosen by you; its perfection!
International events never fail to surprise me; European men are always happy to get stuck into buying lingerie and regularly purchase for their loved ones. In the UK and USA, the majority of men seem to have a deep seated psychological fear of buying smalls. Frequently men don’t bother buying lingerie in fear of making the ‘big mistake.’ Never fear Gents, I am here to help!
Firstly let’s deal with the common fears:
Yes, almost certainly if you chose appropriate, well fitting items that she will feel comfortable in.
If I go into a shop, will they be shocked? Will they think it’s for me? That I’m some sort of deviant?
Lingerie shop staff are probably among the best trained, experienced and most professional people in retail. Their role is to sell a product that is wearable with complete customer satisfaction. They will not think that the lingerie you’re buying is for you. In fact if you said it was for you, they would be just as happy to help you find the right product. Chances are they have seen and heard far more risqué things that you could dream up and wouldn’t turn a hair.
This is where you can earn yourself some extra credit and carry out some detective work (disguise and magnifying glass optional). Take a look into your partner’s lingerie drawer or laundry basket. Find the bra size she wears on the label on the back strap. Get into the wardrobe and find out what dress size she wears. Keep this information on hand; you never know when you’ll need it again! Your lady will be very impressed that you know her size.
Especially if it’s the first time you have bought intimates for her. Don’t panic and buy the most raunchy item you can find. Try to select something in line with her usual taste and style before you get more adventurous. Bullet bras can be a bit severe as they give a very defined shape. For ladies that are not used to wearing vintage styles, consider a underwire bra such as our beautiful Cabaret bra.
Corsets are slightly trickier than finding a size label in the underwear drawer. Corsets require a waist measurement and often a fitting. Unless your lady is a regular corset wearer, consider something like a Merry Widow or Corselette for a longer fitted look with suspender straps.
If you’re buying a lingerie set, a perfect finishing touch would be some stockings to accompany the set. New lingerie always looks best with new hosiery to match. She may not have any hosiery in her drawer ready to try with the set. Consider matching the color of the lingerie with a contrasting seam or keep it classic with black or nude. If you know how tall she is you won’t go far wrong. Try our seamed stockings if she likes vintage style nylons. Or our reinforced heel and toe stockings for a seam free leg. Buy her fully fashioned nylons for the ultimate luxury hosiery treat. If you’re worried about sizing, our Retro seamed hosiery have stretch in the fabric.
You could also make buying lingerie part of a day out. Vist our lingerie stores in London or Los Angeles where she will be expertly fitted. Then you can visit one of the fantastic eateries in the area.
When in doubt ask her to browse our website, fill out a wishlist and send it to you!
Remember lingerie is not just for Christmas and Valentines. Lingerie has the ability to make your partner feel more confident in her everyday life. She will always be pleased to receive it so don’t always leave buying it to the obvious occasions.
If you’re lucky enough to see the lingerie on, make sure you tell her how amazing she looks!
Hope this guide has helped you on your mission. But that’s not where our advice ends, come in store for excellent customer service. You can also call or email us if you’re buying online.
London Boutique: What Katie Did, 26 Portobello Green, 281 Portobello Road, London, W10 5TZ
Tel: 0345 430 8943
Los Angeles Store: What Katie Did, 3420 W Magnolia Blvd, Burbank, California, 91505 USA
Tel: 1 877 221 2472 or 1 818 955 7710 (from outside US)
What Katie Did,
Unit 8 The Old Mill, 61 Reading Road,
Pangbourne, Berkshire, RG8 7HY
Tel: 0345 430 8743 or
+44 118 976 7676 (from outside UK)
Registered in England with company number: 05752881